Benjamin Bankes is not just your average pig-about-town; he's a piggy bank, all grown up. And Benjamin has a message to share: Feed the Pig. In other words, take small savings steps today to build a solid financial tomorrow.
Benjamin is the star spokespig of a new national public service campaign from the American Institute of Certified Public Accountants (AICPA) and The Advertising Council. The goal of the campaign is to encourage the 40 million Americans age 25 to 34 to take control of their personal finances. The campaign, Feed the Pig ™, is a new component of the 360 Degrees of Financial Literacy effort which aims to educate Americans about how financial issues affect their lives. It features a Web site, www.360financialliteracy.org, offering free tools and resources to help Americans manage their finances through every stage of life.
Become a friend of Benjamin! Check out his MySpace page!
The American Institute of Certified Public Accountants (AICPA) is the national professional association of CPAs, with approximately 330,000 members in business, industry, public practice, government and education. The AICPA sets the ethical standards for the profession and the auditing standards for private companies, non-profit groups, and federal, state and local governments.
The Advertising Council has produced thousands of PSA campaigns addressing the most pressing social issues of the day. The Ad Council aims to foster tremendous positive change by raising awareness, inspiring action and saving lives.
For more information about this campaign, please contact feedthepig@aicpa.org.
Thanks. Now go Feed the Pig.
